Being Unique

We, as a country, have spent our entire life trying to be and to express individuality.
This weekend I got to see clearly where this has taken us... as a country.
A Zumiez 100K event held in Keystone CO showcased what is so unique about individualism and simultaneously depicted how being different has become cliche. "The action sports industry has descended on Keystone, Colorado to celebrate Zumiez’ annual 100K. The event honors each Zumiez employee who sold $100,000 or more over the course of the year..." (Transworld business)
As the attendees descended on Denver International airport, what stood out, was the 100's of pairs of skinny jeans, dudes covered in tats (sleeves are mandatory), toting snowboards, with various degrees of facial hair and ear ornamentation. Hats are key to the uniform.

The irony of being unique is it has become a standard for cool. This picture from the event depicts what 90% of the clientele looked like.

(courtesy Transworld business)

Express yourself.

Coolness has just changed format.